Advertising Strategies: Hovercraft Part 2

Scenario: Your company has been very successful in your first television advertising campaign.  Surveys have found the demographic you chose to advertise to have liked the advertisement and sales have been pretty good.  It's now time to try to reach some other demographics since your hovercraft can be used by any person who is the driving age. Your job is to now advertise your same  product to a totally different demographic and instead of doing a TV ad, you're going to do a print ad using Comic Life.  The print ad will appear in a magazine so it can only be 1 or 2 pages.  If your TV ad demographic was young females, your print ad demographic should be mature males.  This means you will have to do a lot of planning and totally change the format of your ad.

Assignment Page Planning Sheet

A Good Example of a Student Made Commercial

Typhoon 2 Hovercraft Commercial

January 15, 1919-Flowing Fluids Flood City: Can explain it using the kinetic molecular theory?

Advertising Strategies-Hovercraft Commerial Planning

Evaluating Commercials

Evaluating Commecials Worksheet

Hovercraft Group Activity- Blueprints

Blue Print Example

• Meet with your group and spend considerable time investigating what type of hovercraft you want to build
• what size?
• what type of materila will it require?
• how difficult will it be? MAKE SURE YOU DON'T BITE OFF MORE THAN YOU CAN CHEW
• Start working on the blueprints
• look at example below
• side view, top view, back view
• Blue Prints:
• Due Tuesday, November 15th 

Hovercraft

Hovercraft from last year

Adveritsing Strategies-What strategies are they using to get your interest?