Scenario: Your company has been very successful in your first television advertising campaign. Surveys have found the demographic you chose to advertise to have liked the advertisement and sales have been pretty good. It's now time to try to reach some other demographics since your hovercraft can be used by any person who is the driving age. Your job is to now advertise your same product to a totally different demographic and instead of doing a TV ad, you're going to do a print ad using Comic Life. The print ad will appear in a magazine so it can only be 1 or 2 pages. If your TV ad demographic was young females, your print ad demographic should be mature males. This means you will have to do a lot of planning and totally change the format of your ad.
Assignment Page Planning Sheet
Showing posts with label persuassion. Show all posts
Showing posts with label persuassion. Show all posts
Wednesday, January 18, 2012
Monday, January 16, 2012
Analyzing Commercial Made By Students In Class
Students have spent a lot of time in the process of making commercials that use advertising strategies to persuade others and know it's time to analyze their finished product. Go to the Using Advertising to Persuade Others post and use the Analyzing Commercials worksheet to see what advertising strategies they used to persuade you, the consumer, to buy their product. When you think they have used one of the strategies, write down why you think so in the space provided; be sure to use specific examples.
After you have finished the Analyzing Commercials worksheet, I would like you to answer the following questions in the comment part of this post. Take a look at my post if you're confused (It's located under comments). Be sure to sign your name at the end so I know who has left comments. ANSWER QUESTION FOR BOTH COMMERCIALS.
1. What demographic (sex, age, economics) do you think each advertisement was targeted at?
2. Do you think the advertisement was successful in persuading its chosendemographic? Why? ( use specific examples)
3. Leave a compliment sandwich for each advertisment (something good, something to work on, something good)
After you have finished the Analyzing Commercials worksheet, I would like you to answer the following questions in the comment part of this post. Take a look at my post if you're confused (It's located under comments). Be sure to sign your name at the end so I know who has left comments. ANSWER QUESTION FOR BOTH COMMERCIALS.
1. What demographic (sex, age, economics) do you think each advertisement was targeted at?
2. Do you think the advertisement was successful in persuading its chosendemographic? Why? ( use specific examples)
3. Leave a compliment sandwich for each advertisment (something good, something to work on, something good)
Friday, January 13, 2012
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