Wednesday, January 18, 2012

Advertising Strategies: Hovercraft Part 2

Scenario: Your company has been very successful in your first television advertising campaign.  Surveys have found the demographic you chose to advertise to have liked the advertisement and sales have been pretty good.  It's now time to try to reach some other demographics since your hovercraft can be used by any person who is the driving age. Your job is to now advertise your same  product to a totally different demographic and instead of doing a TV ad, you're going to do a print ad using Comic Life.  The print ad will appear in a magazine so it can only be 1 or 2 pages.  If your TV ad demographic was young females, your print ad demographic should be mature males.  This means you will have to do a lot of planning and totally change the format of your ad.

Assignment Page Planning Sheet

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